LOOM BRINGS INSPIRATION TO BRANDS THROUGH STRATEGIC CREATIVE THINKING AND CONSUMER RESEARCH

We are a qualitative market research agency and consultancy based in Berlin.

Our core purpose is to help brands move forward with actionable outcomes that inspire.

We help our clients identify opportunities and build strategy to realise them.
We do this in a clear way that unlocks the potential of every brand.

We don’t just deliver average thinking.

We dig deeper and reach higher with our imagination and intelligence.
 Our spirit of curiosity and exploration is what drives us to the next level.

Denitza Kostadinova

Denitza has 12 years of international qualitative market research and brand strategy experience. She has worked across the globe and led a variety of accounts.

Denitza worked for five years for Flamingo London and Singapore before moving back to Berlin where she was an independent brand consultant and qualitative researcher before setting up Loom.

Prior to her market research career she was a clinical psychologist in Berlin and holds an MA in Psychology.

Denitza loves travelling, water skiing, world cinema and Campari soda.

David Bonney

David has been leading brand strategy for 12 years - initially for ad agencies (e.g. DDB London), later as an independent consultant, both agency & client-side.

In his time at DDB he was also selected to participate in the IPA Excellence Diploma, the “MBA of Brands”, his work for which achieved a distinction. He also holds an MA in Psychology.

He began his career as an academic psychologist, but his creative and analytical impulses found more potent balance as a Creative Strategist in London’s ad industry.

David is a bicyclist, consumer of whiskies, boyfriend, player of monopoly and maker of shoes.

Publications
“What is a 21st Century Brand? New Thinking from the Next Generation of Agency Leaders”
Nick Kendal, IPA, 2015 - Chapter 3